Industry Leader
Kathleen Ferguson
Kathleen Ferguson is the Founder and CEO of Coach360, a technology-driven community platform transforming how the health and fitness industry connects, hires, and grows. Under her leadership, Coach360 has built a game-changing innovation for career development, staffing, and retention, serving more than 40,000 coaches and trainers and partnering with over 2,000 clubs and studios nationwide.
With a deep passion for empowering fitness professionals and solving the industry’s turnover challenges, Kathleen has positioned Coach360 as the bridge between technology, talent, and opportunity. Through data-driven insights, storytelling, and community engagement, she is redefining how clubs, studios, and coaches thrive together.
A recognized thought leader and advocate for the business of fitness, Kathleen is driven by one mission: to elevate the people who power the fitness industry through connection, innovation, and purpose.
Industry Leader
Natalia Karbasova
Natalia Karbasova connects forward-thinking leaders across fitness, health, and wellbeing. As the founder of the FitTech Club, she has built a highly curated international ecosystem of founders, executives, investors, and corporates shaping the future of a multi-trillion-dollar health and wellness market.
Her work focuses on translating emerging shifts - from longevity and preventive health to diagnostics and Gen Z consumer behavior - into viable business models and platform strategies for operators and brands. Through strategic matchmaking, trend intelligence, and advisory work, she supports partnerships ranging from early collaborations to M&A conversations.
Natalia is an international speaker, panel moderator, and podcast host, known for bringing signal over noise to industry stages and conversations about what’s next for fitness and wellbeing.
