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27 - 30 May 2027 Expo Centre & Riviera di Rimini (Italy)
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Acqua Lauretana

Experience Program Hall B5

📅 THURSDAY 28 MAY - at 11.30

Launch & Press Moment
Official Presentation with Massimo Alparone
Aesthetic Pilates – The Pilates That Transforms You

Throughout all fair days:

• Demonstration sessions on the Reformer
• Focus on balance, shaping and performance
• Talk on hydration and wellness


📅 FRIDAY 29 MAY – at 14.00

With Massimo Alparone
Training & Demo Sessions

• Method trials
• Meetings with instructors and operators

📅 FRIDAY 29 MAY – at 16.00

Special Guest Experience with Lucrezia Calzavara (Cadoro) + 2nd athlete.

• Content creation session
• Live interview & audience talk

Performance, hydration & training talk
Focus on performance, training and hydration in sport with Lauretana.


📅 SATURDAY 30 MAY – at 10.30 and 14.30

With Massimo Alparone
• Speech: Balance & Performance
• Live demonstrations on the Reformer 

 

📅 SUNDAY 31 MAY – at 10.30

With Massimo Alparone
Final Sessions & Engagement

• Demo + talk
• Audience activities

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ALWAYS ON @ STAND

Challenge & Fun Experience


Test your balance and precision:

Jumping Board Challenge
energy, coordination, control

Ring Toss Challenge
precision, focus, fun

Participate, challenge your friends and live the Lauretana experience

28 May
29 May
30 May
31 May

Hall B5 - Lauretana

Sector

FOODWELL

Tipology

Stages and Activities

Tag

Aerobics Nutrition Workout Pilates

Recurring event

Launch & Press Moment

28 May | 9:30 am - 7:00 pm , Hall B5 - Lauretana

Official presentation with Massimo Alparone
Aesthetic Pilates – The Pilates That Transforms You

• Demonstration sessions on Reformer
• Focus on balance, shaping and performance
• Talk on hydration and well-being

Training & Demo Sessions

29 May | 2:00 pm - 4:00 pm , Hall B5 - Lauretana

With Massimo Alparone
Training & Demo Sessions
• Method trials
• Meetings with instructors and practitioners

Special Guest Experience

29 May | 4:00 pm - 6:00 pm , Hall B5 - Lauretana

Special Guest Experience with Lucrezia Calzavara (Cadoro) + 2nd athlete.

• Content creation session
• Live interview & audience talk

Performance, hydration & training talk
Focus on performance, training and hydration in sport with Lauretana.

Speeches and live demonstrations

30 May | 10:30 am - 12:30 pm , Hall B5 - Lauretana

With Massimo Alparone
• Speech: Balance & Performance
• Live demonstrations on Reformer

Speeches and live demonstrations

30 May | 2:30 pm - 4:30 pm , Hall B5 - Lauretana

With Massimo Alparone
• Speech: Balance & Performance
• Live demonstrations on Reformer

Final Sessions & Engagement

31 May | 10:30 am - 12:30 pm , Hall B5 - Lauretana

With Massimo Alparone
Final Sessions & Engagement
• Demo + talk
• Audience activities