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20th edition  28 - 31 May 2026 Expo Centre & Riviera di Rimini (Italy)
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RiminiWellness
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IEG Wellness Network

THE GLOBAL PLATFORM FOR FITNESS & WELLNESS INDUSTRY

IEG Wellness Network

  1. RiminiWellness arrow_right
  2. IEG Wellness Network

The Global Platform For Fitness & Wellness Industry

Italian Exhibition Group

IEG Italian Exhibition Group brings together the best of international fitness companies, sector operators, instructors and club chains thanks to  the ‘IEG WELLNESS NETWORK’, a network of trade shows located in Rimini, Dubai and Riyadh.

Dubai Active is the leading international health, fitness & wellness event in the Middle East, taking place on the new dates of 24-26 October 2025 at the Dubai World Trade Centre.

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Dubai Muscle Show is the leading fitness & bodybuilding event in the Middle East, taking place on the new date of 24-26 October 2025 at the Dubai World Trade Centre.

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Ruyadh Muscle is the leading international fitness and bodybuilding event scheduled from 5 to 7 February 2026 in Riyadh, Saudi Arabia.

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IEG Wellness Network positioning

  • RiminiWellness is the pinnacle event of the Wellness network, a complete trade show in terms of product and exhibition offer, the ultimate B2C2B experience thanks to the investments of the International top brands in fitness and wellness both in terms of fitness business and brand awareness. Boost on new business development on related area as Health, Innovation, Nutraceuticals, Physiotherapy, Beauty, Active Life and Outdoor (Apparel and Equipment). Engagement in terms of both media and social media, thanks to the Community Catalyst strategy and the 360 all year long content creation strategy; geographic positioning boosted by RiminiWellness OFF.

 

  • Dubai is our stepping stone for business in the Emirates, which benefits from a more international audience and a leadership program (Dubai Active Industry) capable of connecting the leaders of the fitness business in the Middle East and Asia where the Hospitality and Real Estate sectors are more developed. Boost also on the Sport food supplements sector, thanks to a more accessible market and less strict rules.  These sectors are growing strongly in that area, where the most important investments are concentrated, and which is more appealing for the target of international companies.

 

  • Riyadh is the place to be now, where funding is being attracted and where you can experiment in terms of formats for fitness clubs, boutique clubs and franchising, therefore also push a lot from the point of view of innovation and technology, thanks to the presence of many incubators, funds on innovation, dynamism in the start-up rising and scaling-up.