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29 May - 1 June 2025 Expo Centre & Riviera di Rimini (Italy)
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Innovation Area 2025

Innovation Area 2025

A hub for technology, wellness and innovation

A hub for technology, wellness and innovation.

Innovation Area

The Innovation Area of ​​RiminiWellness, dedicated to startups, scale-ups, university spinoffs and research teams, is proposed as a hub for technology, wellness and innovation,  and to promote innovative products, wearable devices, digital applications, AI services and new business models in the field of health, nutrition, sports, fitness and wellness tourism.

In collaboration with Clust-ER Health Emilia-Romagna, the Rimini Technopole and with the support of ANGI National Association of Young Innovators.

The key themes of this edition are:

Health & Wellness

Health & Wellness

Solutions to improve physical and mental health
through technology

Fitness & Sport Tech

Fitness & Sport Tech

 Technologies that improve sports and fitness, from wearable tech to digital tools for monitoring performance

Wearable Devices

Wearable Devices

Smart devices that you wear, capable of monitoring physiological parameters or improving sports performance

AI & Digital Services

AI & Digital Services

Artificial intelligence and digital services for health and wellness management

Nutrition and Food

Nutrition and Food

Innovations related to food and nutrition, with a focus on healthy and sustainable diets

Wellness & Inclusive Tourism

Wellness & Inclusive Tourism

Projects that combine tourism, wellness and social inclusion, creating immersive wellness experiences

Important technical partners

The Innovation Area’s development benefits from the resolute contribution of RiminiWellness' technical partners, like Clust-ER Health and Clust-ER Tourism, the latter at its debut, which are decisive in strengthening the link between wellness, territory and business. UniRimini and the Rimini Technopole confirm their commitment to the growth of the local ecosystem, while ANGI (National Association of Young Innovators), supports young talents through a network of relationships between businesses, institutions and academia. Invitalia, the National Development Agency, will sit on the jury to evaluate the pitches presented by the selected start-ups, awarding a prize in services (guidance, flanking and business&matchmaking) to the top three.

From rehabilitation to sports performance

Physical wellness technologies

The Innovation Area will host cutting-edge solutions for prevention, rehabilitation and performance, focusing on technology, science and accessibility. These will include: Salusnet by BMR Genomics, a platform for prevention strategies based on genetic analysis; AuReha by Digital Rehab, a digital rehabilitation system with sensorized mesh and real-time feedback; Ippocratech® by VST, a device that detects 5 vital parameters and ECG in 90 seconds; CardioTest by Humtelemed, a predictive software for cardiovascular risk; Niver by Niverbec, for access to health data in emergencies; VitalizeDx, a metabolic balance saliva test with specific app; Barraqua by Fishform, a floating device for physiotherapy and relaxation in water.

Artificial intelligence and augmented reality for tailor-made wellness

Advanced technologies such as AI and augmented reality are transforming wellness by making workouts and body care more personalised, accessible and immersive. With no need to wear any special euipment, Real Move uses cameras and artificial intelligence algorithms to detect body movements in real time, enabling precise and natural interaction. Drawing on a vast library of more than 3,000 dedicated videos, the Tepy app uses artificial intelligence to suggest exercises tailored to physical pain. Move&Feel proposes Move&Fit, clothing with sensors and haptic feedback for immersive and realistic training in virtual environments. Lastly, Effingo has developed a booth that creates photorealistic 3D avatars with precise measurements, useful for customising clothing, footwear or digital experiences.

Between innovation and new training methods

Fitness and movement

Technology meets motivation and fun, making physical activity more engaging and accessible. New entries include: Chameleon Gym’s Chameleon Trike, a three-wheeled piece of equipment for outdoor arm and leg training with adjustable resistance. FiGo is an app that connects with local personal trainers, offering flexible, shared sessions to reduce costs. Moto Trainer offers a connectable simulator for motorcycles to train safely at home. Golee digitalises Amateur Sports Association memberships by simplifying enrolments, payments and communications. Lastly, WatchFit is a wrist sensor that recognises exercises, counts repetitions and analyses technique.

Sustainable innovation between fashion and food

Technology and wellness come together in various green solutions born under the star of sustainability. Mama Science develops sustainable and antibacterial materials, such as edible food coatings and air purification treatments. In the world of fashion, Le Miranda offers Made in Italy beachwear produced from recycled Lycra. Increasingly an ally of wellness, nutrition is further enriched with Myrea, the BruPi srl brand, which offers low FODMAP foods for those suffering from irritable bowel syndrome. In terms of prevention, Food for Healthy Life has created a digital tool to assess the benefits of a healthy diet in preventing chronic diseases.

Debates and visions for tomorrow’s wellness

The Innovation Area will feature workshops and seminars on key themes regarding innovation in wellness. Topics such as accessible tourism, sustainable food, mental wellness, digital health, gentle mobility and active lifestyles will be addressed. May 29th will start with a workshop on inclusiveness in fitness and tourism promoted by Clust-ER Health, followed by a focus on sports tourism by Clust-ER Tourism. Also on Thursday, ANGI will propose “FitTech Revolution” on the role of start-ups in digital fitness. On 30th May, UniRimini will be leading a meeting on incubators and business angels, followed by a workshop with the Ministry of Foreign Affairs and International Cooperation and the Sports Credit Institute on international development. The 31st will open with “Visions for Wellness 2030”, a UniRimini workshop on the sector’s future trends. ANGI will also be back with “Sport and Startup” on technologies in sport, while UniRimini and Cluster Tourism will close with a focus on cycle tourism. Also worth mentioning for 31st May is Invitalia's workshop on incentives, services and matchmaking for innovative companies, with one-to-one meetings with the start-ups in attendance at the show.

Startups Innovation Area 2025

BMR GENOMICS 

CHAMELEON GYM

DIGITALREHAB

EFFINGO

FIGO 

FISHFORM - TEAM EXTRATIME

FOOD FOR HEALTHY LIFE

GOLEE

HUMTELEMED S.R.L SOCIETÀ BENEFIT

LE MIRANDA 

MAMA SCIENCE 

MOTO TRAINER 

MOVE&FEEL 

MYREA BRUPI 

NIVERBEC

REAL-MOVE

TEPY

VITALIZEDX EUROPE-PERSONALIZED CARE

VST 

WATCHFIT.TECH