Amadori

Amadori group returns to RiminiWellness for the third year as Official Food partner, bringing entertainment and special guests

Hall B5

From May 29 to June 1, 2025, Amadori Group will once again be a key presence at RiminiWellness, returning for the third consecutive year as Official Food Partner. This confirms the company’s ongoing commitment to the most important Italian event dedicated to holistic wellness, strengthening its connection with those who embrace healthy, active lifestyles rooted in balanced, nutritious diets – where protein plays a central role.

At Pavilion B5 – Foodwell, Stand 122, “Amadori – The Italian Protein Company” will welcome visitors to a 64-square-meter island-style space designed to showcase the Group’s “Vision in Color.” This protein-based food concept – both animal- and plant-based – is sourced from controlled, high-quality Italian supply chains and presented in four “color categories”:

• White proteins (from 100% Italian chicken and turkey),
• Yellow proteins (eggs and egg-based products),
• Pink proteins (pork, through the Lenti brand),
• Green proteins (Veggy line made with 100% Italian legumes).

The stand will feature the Amadori Games, a dynamic series of activities designed to actively engage and entertain visitors – from the ever-popular pull-up bar for thrilling strength and endurance challenges, to a bodyweight fitness area, and, new for 2025, a basketball free-throw competition.

The event will also be energized by special guests, who will bring inspiration and excitement:

• Franca Molluzzo, personal trainer known as “Hungry Franky” and long-time Amadori ambassador (Thursday, May 29 and Friday, May 30);
• Carlton Myers, former basketball player, captain of the Italian national team, and Italy’s flagbearer at the 2000 Sydney Olympics (Friday, May 30 and Saturday, May 31);
• Gianluca Gazzoli, podcaster, radio and TV host (Saturday, May 31).

As a cultural spokesperson for balanced nutrition, the Group will also participate in the Osservatorio Valore Sport TEHA event, part of RiminiWellness’s official program. Taking place on Friday, May 30 at 10:30 AM in Hall Sud, 1st floor, Sala Ravezzi 1, the roundtable will feature Matteo Conti, Amadori’s Strategic Marketing Director, among the speakers. The discussion will focus on the growing role of healthy lifestyles, integrating nutrition and physical activity for overall well-being.

As Official Food Partner of RiminiWellness, Amadori and Lenti branded products – Lenti being the historic Piedmontese ham producer now part of the Amadori Group – will be served in specially created dishes at the exclusive Amadori Hospitality Village (for institutional guests, exhibitors, and media) and at all main food points across the event, offering visitors a taste of high-quality Italian flavor throughout the show.