Fitness Franchising Day

Hall B3 - Fitness Arena

RiminiWellness: Fitness Franchising Day Debuts on May 30

Innovative formats, strategic vision, and high-level networking to grow your brand in the wellness world.

The Fitness Franchising Day debuts at RiminiWellness 2025—an event combining franchising, finance, real estate, and growth models in the fitness sector. A unique opportunity to meet key industry players, gain insights on finance and real estate, and discover tools to expand your business in a rapidly evolving market. In collaboration with Affilya.

Speakers & Moderators

1. Moderator: Paolo Mascaretti, Advisory Partner, KPMG
2. Mikro Kapital – Paul Crabtree, CEO
3. Bank: Banco BPM – Dr. Lugli
4. Debt Fund: Atlas SGR – Giuseppe Tateo
5. Investment Funds / Family Offices: Azimut or Scouting
6. Sports Fund: Awaiting confirmation today
7. Fitness: Still confirming final names

On stage from 11:00 to 13:00, a panel of top speakers:

11:00 - 11:05: GENERAL INTRODUCTION

• Overview of the presentations by moderators Andrea Maria Meschia, Maurizio Bottoni and Luigi Angelini

11:05 - 11:25 FRANCHISING: BEST PRACTICES & CASE HISTORIES

• Nicola Dambelli and Luca Fumagalli from Affilya, technical partner and co-organizer of the event, with a speech dedicated to the characteristics and requirements of franchising as a tool for accelerating growth in the sector and formats

• Q&A + Logistics

11:25 – 11:45 FITNESS: SECTOR PERSPECTIVES AND MACROTRENDS

• Amy Boone Thompson, IDEA Health and Fitness Association

• Andrea Pambianchi, CIWAS

• Q&A + Logistics

11:45 – 12:05 REAL ESTATE: MARKET EVOLUTIONS AND OPPORTUNITIES FOR THE FITNESS SECTOR

• Marcello Zanfi, CBRE - The global leader in commercial real estate services and investments

• Fulvio Matteoni, Decathlon

• Q&A + Logistics

12:05 – 12:50 FINANCE: REQUIREMENTS TO SUPPORT THE GROWTH OF FITNESS PROJECTS FROM START-UP TO FINANCIAL OPERATIONS
Paolo Mascaretti, KPMG, will moderate the talk featuring:

• Paul Crabtree, Mikro Kapital

• Marco Lugli, Banco BPM

• Giuseppe Tateo, Atlas SGR

• Debora Miccio, Institute for Sport and Cultural Credit

• Q&A

12:50 - 13:00: Closing remarks by moderators Andrea Maria Meschia, Maurizio Bottoni and Luigi Angelini

13:00 - 14:30 Lunch time

Event Hosts

The day will be led by Master of Ceremonies Andrea Maria Meschia, Co-founder of Affilya and CEO of 3io, alongside Luigi Angelini, a fitness and wellness consultant.

Audience

This closed-door event is reserved exclusively for franchisees and potential investors—from start-uppers to major multi-franchisees and MUMBOs (Multi Business Multi Unit Operators)—as well as exhibitors at RiminiWellness.

Afternoon 1:1 Matching Session

In the afternoon, a one-to-one matching session will be held. Registered franchisees will have the chance to meet some of the leading fitness franchising brands from Italy and abroad, including:
Anytime Fitness, Fit & Go, Your Personal Trainer, Solo Lei, 20 Training Lab, Fit Up, Crunch, Fitness Park, F45, and many more.

Fitness professionals from national and international markets will also be present as observers, evaluating entry into the Italian market or planning to launch new formats to be developed and scaled via franchising.

A Day for Serious Business

B2B networking, strategic vision, and real business opportunities—franchising gets fit at RiminiWellness.

Are you a franchisor and want to participate?
Are you a franchisee looking to invest in fitness franchising?

Contact the Affilya team.