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20th edition  28 - 31 May 2026 Expo Centre & Riviera di Rimini (Italy)
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Funny Veg Food Challenge

Plant-Based Cuisine at RiminiWellness 2026

FunnyVeg is a communication company founded in 2016 that promotes plant-based lifestyle through marketing strategies, events, and integrated storytelling. Its ecosystem includes FunnyVeg Academy, an avant-garde hub for 100% plant-based culinary training and consulting, and the bimonthly FV magazine, which since 2012 has been spreading eco-friendly culture and recipes developed by the cooking school faculty. Together, these entities combine ethics and taste, offering services ranging from publishing to gastronomic research for professionals and enthusiasts.

The Rimini appointment: Taste and fun

For the fourth consecutive year, the culture of good plant-based food comes to RiminiWellness and Funny Veg offers:

  • Non-Stop Tastings: From Thursday to Sunday, from 10:30 AM to 4:30 PM, where you can taste the exclusive creations of our chefs.

  • 5 Special Events: Participate in our #foodchallenge 'RESIST, COOK, WIN: THE WORKOUT THAT CATCHES YOU BY THE THROAT!' 🥗🏋️‍♂️. An original format where you can challenge the chef in a test of endurance and creativity to win delicious tastings and exclusive gadgets.

Download the calendar of our challenges created in synergy with industry partners who share Funny Veg's values: The Bridge Bio, Acquerello, Kioene, Quarks, Hoplà Idee Veg.

We look forward to showing you how plant-based cuisine can be the extra edge for your wellbeing and energy!

Organized by: FunnyVeg

29 May
30 May
31 May

Hall B5 - FunnyVeg

Sector

FOODWELL

Tipology

Stages and Activities Show

Tag

Nutrition Workout

Recurring event

Find your balance: the bridge flow challenge!

29 May | 14:00 - 15:00 , Hall B5 - FunnyVeg

Lightness in movement, energy in your hands.

Are you ready to connect with your inner strength? At RiminiWellness we bring a challenge by The Bridge Bio that tests your stability and concentration. Would you bet you can keep the pack from swaying?

3 minutes. 3 positions. One unbeatable flow.

Dive into our Flow Challenge 🌿: a guided mini-class where the challenge gets intense. You'll need to maintain iconic yoga positions while balancing one or more packs of The Bridge Bio plant-based drinks and protein puddings!

The higher the number of packs, the stronger your challenge. Will you be able to hold the position?

After finding your center, reward your muscles with a champion's snack: discover the taste of lightness with the Protein Pancake prepared with Veg Egg, a plant-based alternative to eggs, and the High Protein dessert.

📍 WHEN & WHERE:

We await you on Friday, May 29th at 2:00 PM at the Funny Veg stand (B5/034) to challenge gravity and recharge your batteries!

Not enough? Come visit us every day, from Thursday to Sunday, from 10:30 AM to 4:30 PM, for our NON-STOP TASTINGS! 🤤

Acquerello endurance circle: enter the circle: endure, pass it on and win your risotto!

30 May | 12:00 - 13:00 , Hall B5 - FunnyVeg

Test your strength with the champions' rice!

It's not just a risotto, it's an experience of pure power and taste. Ready to step into the circle and accept the challenge? We bet you've never experienced such adrenaline... in the kitchen!

15 minutes. 15 people. A load that's heating up!

While the chef races against time to prepare her gourmet risotto, you and your team will have to pass the legendary 'big pot'. But beware: round after round, the weight of the Acquerello rice packages inside will increase! Resist until the last second to win your portion of protein risotto.

Discover why Acquerello is the rice chosen by the best chefs and athletes aiming for excellence:

Pure energy: slow-release carbohydrates for prolonged endurance.

Superior nutrition: rich in vitamins and minerals thanks to the reintegrated germ.

Digestibility: The ideal companion for your pre or post-workout.

Come discover the secret of aged rice: excellence in the kitchen, strength in training.

📍 WHEN & WHERE:

We look forward to seeing you on Saturday, May 30th at 12:00 at the Funny Veg stand (B5/034)!

Not enough? Come visit us every day, from Thursday to Sunday, from 10:30 to 16:30, for our NON-STOP TASTINGS! 🤤

Kioene Fit-Food Battle: Fitness or cooking? Accept the Kioene challenge!

30 May | 15:00 - 16:00 , Hall B5 - FunnyVeg

3 recipes. 5 minutes each. One goal: ENDURE! 🔥

Forget the usual cooking demos: here we move to the rhythm of pans and 3 veg recipes.

While the kitchen heats up, you'll have to test your muscles with specially designed resistance exercises. Will you be able to endure while the chef creates the perfect dish?

After the effort comes pleasure. Each participant will be able to regenerate by tasting creations prepared with Kioene burgers. During the event, you'll discover firsthand how powerful, nutritious, and satisfying plant-based cuisine can be for those who live for sports.

📍 WHEN & WHERE:

We look forward to seeing you on Saturday, May 30th at 3:00 PM at the Funny Veg booth (B5/034)!

Not enough? Come visit us every day, from Thursday to Sunday, from 10:30 AM to 4:30 PM, for our NON-STOP TASTINGS! 🤤

Peanut Power Challenge: Don't give up with Quarks!

31 May | 11:30 - 12:30 , Hall B5 - FunnyVeg

Fuel Your Fitness, Naturally

Ready to become the 'engine' of our kitchen? Test your endurance, this is no joke, every second counts and grit is the fuel that spins the whisks!

You train, we prepare. If you give up...we stop! ⏱️🛑

With the Peanut Power Challenge by Quarks, you can choose your preferred test among Wall Sit, High Knees, Plank Shoulder Tap or Squat Pulse.

The goal? Keep the Chef's preparation alive without breaks! As long as you push, the recipe continues. If you give in, time stops. Will you be able to resist until the last truffle?

Only those who demonstrate true tenacity will taste the essence of energy: the Protein Truffles with peanut flour, cocoa peanut butter, and Quarks peanut crumble.

Discover why peanuts are the best workout allies. They are not just tasty, but a mine of essential nutrients for those who live for sports:

Plant proteins: essential for muscle repair and growth after exertion.

Good monounsaturated fats: a source of constant and lasting energy for longer training sessions.

Veg recovery: rich in vitamin E, magnesium, and potassium to counteract fatigue and promote tissue recovery.

Satiety and focus: the right energy that allows you to stay focused on your goal without glycemic drops.

📍 WHEN & WHERE:

We expect you on Sunday, May 31st at 11:30 am at the Funny Veg stand (B5/034)!

Not enough? Come visit us every day, from Thursday to Sunday, from 10:30 am to 4:30 pm, for our NON-STOP TASTINGS! 🤤

Whip & Jump Challenge: The Hoplà taste strikes in a flash!

31 May | 14:00 - 15:00 , Hall B5 - FunnyVeg

Faster than a heartbeat, quicker than a jump. On Sunday at RiminiWellness, we'll start the stopwatch to discover how lightness can transform into pure energy in the time of a leap! Get ready for a challenge where rhythm is everything and speed is your best ally.

Accept the Whip & Jump Challenge by Hoplà Idee Veg: a high-intensity mini cardio circuit where every second burns! Grab the Hoplà Idee Veg whipping cream bricks and unleash the power: explosive Jumping Jacks, rhythmic Squats.

The challenge lasts just the time of a jump...just like the lightning-fast time needed for Hoplà Idee Veg whipping cream to become a perfect cloud. If you beat the time, the prize is guaranteed!

After jumping, enjoy your well-deserved recovery with a snack that combines freshness and deliciousness. Our fresh fruit skewer (strawberry, banana, kiwi) meets the softness of Hoplà's vegetable alternative to whipped cream.

📍 WHEN & WHERE:

We look forward to seeing you on Sunday at 2:00 PM at the Funny Veg booth (B5/034)!

Not enough? Come visit us every day, from Thursday to Sunday, from 10:30 AM to 4:30 PM, for our NON-STOP TASTINGS! 🤤

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