Legends Never Die 2026

The Ultimate Bodybuilding Talk – Powered by Panatta

Saturday 30 May 2026, 14:30 – 16:30 | Wellness Arena
Free admission • No registration required

For the second consecutive year, Panatta brings to RiminiWellness something that no one else in the world is capable of creating.

One stage. 23 Mr. Olympia titles. The absolute legends of world bodybuilding together at the same event.

THE LEGENDS

Ronnie Coleman – 8x Mr. Olympia
Lee Haney – 8x Mr. Olympia
Phil Heath – 7x Mr. Olympia

Hany Rambod – The most successful coach in the history of professional bodybuilding, with 25 Mr. Olympia titles won alongside his athletes.

SPECIAL GUEST

Bob Cicherillo – The Voice of Bodybuilding, will present and moderate the talk.

A journey into bodybuilding

LEGENDS NEVER DIE is not a simple interview.
It is a unique opportunity to enter the minds and histories of some of the greatest champions of all time.

The discussion will cover sacrifice, discipline, a winning mindset, training, setbacks, comebacks, and the moments that have shaped the history of world bodybuilding. The talk will bring together experiences, visions, and entirely different approaches, yet united by the same ambition: to become legendary.

The audience will be able to experience all of this up close, witness a direct exchange between the legends of bodybuilding, and engage during the event through dedicated questions and interactive moments.

A once-in-a-lifetime opportunity to see together some of the most iconic names in the history of world bodybuilding and hear firsthand what made them legends.

If you truly love bodybuilding, this is one of those events you cannot afford to miss.

Legends are not born. They are built.