Longevity between Science, Market and Investments

In a context where the concept of “longevity” is becoming increasingly widespread — and often overused — this panel aims to bring clarity, redefining its boundaries and its true strategic value for the market.

Targeted at entrepreneurs and professionals attending RiminiWellness, the session will provide a concrete and up-to-date reading of the evolution of the healthy lifestyle sector in Italy, in relation to the main European trends, with the goal of distinguishing genuine developments from passing trends.

At the center of the discussion is the key role of investments: which areas show the highest potential? Where are capital and innovation being concentrated? And how can one position competitively in a rapidly accelerating market?

The session is structured into two complementary panels: the first offers an in-depth analysis of national and European investment trends in longevity and healthy lifestyles. Based on data from the Longevity+ Community of The European House – Ambrosetti, it will show how longevity is not a passing trend, but a structural shift destined to deeply impact the lifestyle market. These insights will be commented on by two leading entrepreneurs at national and European level.

The second panel provides a more sector-specific focus, where leading managers and entrepreneurs from the fitness and wellness club industry will discuss the main investment opportunities in the sector on stage.

Thanks to contributions from leaders in science, business, finance, and market analysis, the panel will deliver strategic insights and vision, transforming a frequently overused topic into a concrete lever for growth and development.