The “Power Flowers Eco-Van” arrives from R3bel

An explosion of color and rebellious spirit ready to revolutionize RiminiWellness 2025

Hall C3

Fitness has new rules. And R3bel is here to share them.

On the occasion of RiminiWellness 2025, the activewear brand R3bel presents, together with its new collection, its new creative project.
“Power Flowers Eco-Van,” an artistic and sustainable experience that will be the beating heart of R3bel’s official stand in Pavilion C3.

It’s not just a simple eco-van. It’s a manifesto on four wheels, an ode to freedom of expression and positive change.
And above all, it’s 100% sustainable: the entire R3bel stand – including the eco-van – is built with recycled pallets, ensuring a green impact and a message aligned with values of authenticity and environmental respect.

From May 29 to June 1, the “Power Flowers Eco-Van” will be the meeting point for live activations, social content, events, and creative moments open to everyone.
A place to breathe in the R3BEL spirit: inclusive, energetic, positive, and out of the ordinary.

What will you find in the eco-van?

The Power Flowers Eco-Van will be a central part of a spectacular stand, built entirely with recycled pallets.
Inside, you’ll discover a true rebellious lounge: a welcoming space to relax, take fun photos, create original content, and – most importantly – meet the international presenters of the R3bel Dream-Team.
A dynamic, inclusive space full of good vibes, where every detail is designed to make you feel part of something different.

And it doesn’t end there:

• 🛍️ Limited edition mini boutique: discover the new HIIT collection, push-up leggings, and iconic R3bel movement pieces
• 🔥 Live activations with international presenters like Laura Cristina, Pedro Camacho, Guillermo González Vega, and many other special guests.
• 🎯 “Break the Rules” challenge: participate and officially join the R3bel community.
• 📸 Content zone: lights, camera, attitude – perfect for creating the best videos, selfies, and social content.
• 🎶 Music, energy, and style without rules, in the purest R3bel spirit.

It’s Not Just Fashion. It’s A Movement.

The Power Flowers Eco-Van is a symbol.
It represents the new generation of people who train, create, share, and express themselves fearlessly.
Come discover it and lead it, with imagination.

📍 Where To Find It

🎪 Pavilion C3 – Stand R3bel 003

🍹 R3bel Aperi-Fit – By invitation only for R3bel clients on Saturday, May 31 at 6:00 PM

An exclusive event with toasts and surprises. Because those who choose R3bel deserve a special moment.

📲 Follow the eco eco-van in real time

Instagram & TikTok → @r3bel_activewear

Official hashtags → #ImR3BEL #PowerFlowersVan #RiminiWellness2025 #r3bel