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20th edition  28 - 31 May 2026 Expo Centre & Riviera di Rimini (Italy)
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Rex Roundtables Italy

The REX tells: three different business models to address the challenges of the Italian fitness industry

Three entrepreneurs, three different approaches, one single goal: to adapt and grow. In this panel, three REX members share how they are facing, each with a different business model, the increasingly complex challenges of the Italian fitness industry.
Three different markets, three unique contexts, a common transformation: amid legislative pressures, competition from chains, and a market continuously evolving due to AI, this direct comparison offers practical insights and strategic vision for those who want to remain relevant in the sector.

28 May , 15:00 - 16:00

South Hall 1° floor - Ravezzi Room 1

Language

Italian

Sector

FITNESS

Tipology

Workshops and conferences

Tag

Business

Speaker

Andrea Bacci

Andrea Bacci

CEO and General Manager Golden Club

Massimo Iermani

Massimo Iermani

Entrepreneur

Pasquale Balbi

Pasquale Balbi

General Manager e Founder

Matteo Morandini

Matteo Morandini

CEO PASSION FITNESS, OWNER INGEGNO SRL , OWNER E.H.S. s.l.