StreetWorkout & BeActive Day: move with us!

Movement is life. It’s also community, energy, and sharing.

That’s why ANIF Eurowellness, the national association representing the sports and fitness sector in Italy, in collaboration with StreetWorkout Italia, is hosting a special event at RiminiWellness, on Saturday, May 31 at 11:30 AM.

The meeting point is the ANIF stand, the starting line for a dynamic walk through the pavilions and outdoor areas of the expo. Participants, guided by professional coaches via wireless headphones, will follow an engaging route to the rhythm of music, with stops dedicated to fitness and wellness. This accessible format turns movement into a fun and memorable group experience.

StreetWorkout Italia is active in over 100 cities across Italy and Europe and has already engaged more than 100,000 participants thanks to its unique format that combines sport, social interaction, and the appreciation of local environments. The goal? To promote an active lifestyle through meaningful events in unique and often unexpected settings.

During the event, participants will wear branded t-shirts to officially launch the BeActive Day 2025 campaign, promoted by EuropeActive and supported by ANIF. The campaign kicks off on September 23, marking the start of a European Week of Physical Activity, with sports events, flash mobs, conferences, and media actions aimed at raising awareness about the importance of staying active and fighting increasing sedentary lifestyles.