The name I chose: identity, fitness, enterprise

What truly lies behind a brand that in just a few years has brought EMS fitness to 43 centres across Italy? Jasmine Haffadi – CEO and founder of StoreFit Group, author of the book 'Il Nome Che Ho Scelto' published by Mondadori – takes the stage at RiminiWellness to tell her story with no filters.

An open conversation on identity, personal reinvention and entrepreneurial vision. From the origins to the success of the StoreFit model, through to her reading of the Italian fitness market: what today's client is truly looking for, why the 20-minute workout is transforming the habits of thousands of people, and what it means to build a business starting from a personal story.

A session designed for entrepreneurs, industry professionals and aspiring franchisees – and for anyone who wants to understand how to turn a personal journey into a real and scalable business venture.

Talk moderated by: Igor Castiglia, Industry Expert RiminiWellness 2026