The professional of the future

In the world of modern fitness, it is no longer enough to simply “know how to train”.
Today, the true professional is one who is able to guide people through competence, communication, experience and ethics.

During this exclusive session at the Performance Arena of RiminiWellness 2026, Loris Valeri, founder of Health and Body Revolution, will share the vision that since 2010 has enabled HBR to become the largest personal training centre in the city and a point of reference in professional education.

A direct, concrete and high-impact speech dedicated to personal trainers, coaches and industry professionals who wish to stand out in a market increasingly divided between a low-cost approach and genuine professionalism.

At the core of the session, the 4 pillars of the true professional:

• Knowing
• Knowing how to teach
• Knowing how to explain
• Knowing how to be

In an era dominated by instant gratification and artificial intelligence, those who will stand out are the ones who continue to invest in professional development, in human presence and in the ability to create a real impact on people's lives.

An opportunity to understand what the future of personal training will look like and why competence, leadership and ethics will be the true distinguishing factors of high-value professionals.

At Pavilion A5, visitors will also have the opportunity to learn more about the training programme offered by HBR Academy in collaboration with LAB Burningate, dedicated to the professional development of the next generation of fitness practitioners.