Thinking or rethinking the pharmacy?

This is the path that leads us today to reflect on such an important distribution channel, where the ethical role of the pharmacist — rooted in the world of pharmaceuticals — must coexist with that of the entrepreneur, who is required to develop their business from both an economic and an offering standpoint, through a project that looks to the health and wellness market, quality of life, and prevention.

Today, the Pharmacy has undoubtedly expanded its role as a point of reference for all health and wellness-related matters.
This certainly entails a greater commitment in terms of staff, who today effectively become the all-round health and wellness consultant, while at the same time the pharmacy is called upon to address the demands of any business model, where revenues and profits become a determining objective that must be cultivated on a daily basis in pursuit of results to be assessed within the commercial fiscal year.

Speakers will include:

• Roberto Romagnoli – Professor at Università di Bologna
• Eugenio Genesi and Francesco Garruba – InCasoDi
• Filippo Mazzotti – Employer Branding Strategy Manager at Hippocrates
• Paola Praticò – President of AGIFAR Romagna