Tutti in Campo

The Tutti in Campo project, established to provide concrete support to amateur sport and to strengthen ties with local communities, involves amateur sports associations and clubs (ASD/SSD) and the customers of supermarkets operating under the Gruppo Selex banners. Through a participatory mechanism, customers receive Sport Codes with their purchases and assign them to local sports organisations, which may redeem them for equipment from a dedicated catalogue.

Over time, Tutti in Campo has grown into one of the largest sports communities promoted by the Large-Scale Retail Trade, with consistently increasing results. In the most recent edition alone, more than 11,600 amateur sports organisations were involved, over 40,000 pieces of equipment were distributed, and approximately 3.5 million euros' worth of sports materials were made available.

Now in its fourth edition, the initiative continues to promote sport as a tool for growth, inclusion and participation. The participation at RiminiWellness 2026 represents an opportunity to share the evolution of the project, present the results achieved and outline future objectives, together with ambassadors Gianmarco Tamberi and Riccardo Maino, who will be the protagonists of the talk on 29 May 2026.