Master Group Italy at RiminiWellness 2026

The Gold Standard in Glute Training Equipment

At RiminiWellness 2026, Booty Builder arrives—the brand that has transformed glute training into a specialized category, establishing itself as “The Gold Standard in Glute Training Equipment.” Born from the vision of Norwegian entrepreneur Haakon Larsen, Booty Builder has made the hip thrust simpler, safer, and more accessible, evolving the concept from the very first dedicated machines to iconic models such as the Platinum V4 and the V8

Today, the brand is present in thousands of gyms across more than 180 countries and continues to stand out for its patented design, targeted biomechanics, and strong international identity. For 2026, Booty Builder further expands its range with new solutions such as the Multi-Angle Glute Press and the Multi Leg Press/Hack Squat, designed to deliver variety, comfort, and maximum effectiveness in glute and lower-body training.

Visit the Booty Builder stand and discover how to create an outstanding Booty Builder Zone—an iconic, high-performance space designed to deliver the very best in glute training

Booty Builder will be located in Hall C1, Stand 195.