Kelby Middelkamp-Jongen, Fitness Professional and Advocate for Professional Standards in Personal Training, shared with us the success factors of personal trainers. Recent studies have identified a combination of "technical" skills (physiology, anatomy, injury prevention) and "soft skills" such as:
✅ Motivation and promotion of behavior change
✅ Empathy and communication skills
✅ Being a role model
✅ The ability to make every client feel unique
The impact? More satisfied, loyal clients and a stronger business.
Fun fact: Physical appearance and being a specialist in a specific area are important factors when customers choose a personal trainer. Learn more from Kelby’s insights and dive into the new challenges and opportunities in the fitness industry!
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