RIMINIWELLNESS 2025: THE EUROPEAN CAPITAL OF STRENGTH TRAINING

Rimini Expo Centre dedicates 13,000m² to strength and functional training: state-of-the-art equipment, competitions, and practical sessions in the Steel Area.

· World records and legends: 23 Mr. Olympia champions take centre stage, and Zahir Khudayarov aims to set a new record.

· Elite training: FIPE workshops and squat clinics with top experts in the field.

Rimini, 20 May 2025 – Spotlight on physical culture at the 19^th edition of RiminiWellness, an international event curated by Italian Exhibition Group, taking place at Rimini Expo Centre and across the Riviera from May 29 to June 1. The Steel Area is set to welcome visitors and enthusiasts with 13,000m² sqm dedicated entirely to functional disciplines and strength training, featuring the latest training equipment from world-leading brands, events and challenges with world-renowned athletes, and a product showcase for sports supplements.

COMPETITIONS AND BIG NAMES IN INTERNATIONAL FITNESS

RiminiWellness will once again be the perfect setting to celebrate the excellence of bodybuilding and strength training worldwide. Panatta, a long-standing partner of the event, will set up a large gym spanning over 500m², open to the public and athletes, featuring the latest brand innovations and bodybuilding legends. Xenios promises a dynamic and immersive experience, featuring a dual presence at the fair: a universe dedicated to fitness business and a consumer area focused on high-intensity training, led by Andrea Croceri from Intensity Human Training and Emanuele Gollinucci from TriFit. Highlights include the Deadlift Battle and Squat Race competitions with Elisa Vinante and the Parma Powerlifting Barbarians team, live physiotherapy with Marco Rovatti and Le Scimmie, and hands-on CrossFit® Italia sessions. Inside Hall C7, Technogym will feature a 400m² gym dedicated to Pure Strength training, equipped with the brand's signature machines and trainers available to offer advice on maximising strength performance. A highly anticipated event is the Squat Clinic, led by Antonio Contenta at the Italian Strength Academy stand, where participants can explore the core principles of this key exercise. Streetlifting Italia, an emerging national organisation, will debut in the same space, offering official competitions and training sessions dedicated to this fast-growing discipline. In a show where strength meets glamour, the FMG International - Fitness Muscle Glamour bodybuilding competition will be hosted for the first time at RiminiWellness, inside the Wellness Arena on Sunday, June 1. Tsunami Nutrition returns to the event with an area hosting a series of celebrities, including Andrea Presti, Gianzcoach, Ludovico Lemme, Insane Screamer, Luca Mastra, and Andrea Mammoli, all led by Valentino Tozzi. Yamamoto, a leading brand in the world of sports supplementation, will also contribute to making the event even more unique with the presence of top athletes to discover at the fair, including Claudio Marchisio, Neil Hill, Gianluca di Lorenzo, Alice Marchisio, Andrea Nathan Martelloni, Patrick Tuor, and many others. Leone 1947, a leading brand in combat sports, confirms its presence and welcomes visitors to its Arena with DJ sets and interactive activities across all four days. In the east pools, Red Bull will energise the space with a Fitness Truck in collaboration with Xenios, featuring training sessions led by athletes like Dorothea Wierer, Claudia Pagnini, and Jonne Koski, as well as prominent content creators such as Jennifer Roncato, Marco Tomasin, and Marta Giunti. Lastly, among the most eagerly awaited events is the return of powerlifting legend, Zahir Khudayarov, who is set to attempt a new world record in the squat with 500 kilograms, following his impressive performance last year.

INTERNATIONAL CALISTHENICS AND MUCH MORE

The event once again serves as a global benchmark for the world of Calisthenics, hosting the Burningate masterclasses and the I.B.C. 2025 – International Burningate Cup, a prestigious international competition dedicated to calisthenics skills, where the best performers in the discipline will compete in a spectacular setting. Thanks to NAMEDSPORT>, a brand showcasing innovations from sports nutrition research, enthusiasts will have the chance to go head-to-head with a champion like Yuri Chechi, one of the greatest gymnasts of all time, in the L-SIT Challenge, designed to test endurance and abdominal strength. Among the activities and meetings dedicated to the public, Nicolò Martinenghi, one of the greatest talents in Italian swimming, will also be a special guest at the stand. In parallel, the Endurance Cup, curated by Vulcano Fitness, will offer a high-profile competitive format designed to test strength, endurance, and determination, involving over 150 athletes in the dedicated area of Hall C5.

INTERNATIONAL BODYBUILDING: 23 MR. OLYMPIA LEGENDS ON STAGE

The Rimini venue is a premier platform for competitive bodybuilding, hosting internationally renowned events that celebrate the strength, technique, and spectacle of the sport. The Panatta Rimini Contest & Diamond Cup will bring together high-profile athletes, judged according to the official criteria of the world's most authoritative federations. At the stand, visitors will have the rare opportunity to meet the biggest legends in the history of world bodybuilding: Ronnie Coleman, Lee Haney, and Phil Heath, champions who together hold a total of 23 Mr. Olympia titles. Alongside them, Hany Rambod will take the stage, the most successful coach ever, strategist for 25 Mr. Olympia victories, and a key figure in international athletic training. The meeting will be hosted by Bob Cicherillo, the iconic voice of Mr. Olympia. Elevating the competitions, the Wellness Cup, scheduled on the stage of the International Sport Factory Ltd, will serve as the final selection stage for the Mr. & Miss AINBB 2025. A prestigious event that brings together promising young talents and established professionals in a challenge dedicated to physical excellence and pure performance.

HIGH-LEVEL TRAINING

The strength area will also serve as the hub for professional training and sports culture. The FIPE Strength Academy National Conference will be a key opportunity for athletes, technicians, and industry professionals to engage in dialogue and in-depth analysis, focusing on the evolution of strength disciplines from both a sporting and educational perspective. The Italian Weightlifting Federation will offer a rich schedule of activities, including masterclasses, workshops, and demonstrations, all designed to engage and train participants of all levels.

ABOUT RIMINIWELLNESS 2025

Date: 29 May – 1 June 2025; event type: international expo; organiser: Italian Exhibition Group S.p.A.; recurrence: annual; edition: 19^th; open to: general public and operators; info: www.riminiwellness.com            

PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | international press office coordinator: Silvia Giorgi | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | media@iegexpo.it

MEDIA AGENCY RIMINIWELLNESS

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management’s current opinions (“forward-looking statements”), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.