PRESS RELEASE
Comunicato n. 12 del 22/05/2026 ( download download )
Rimini, 28-31 May 2026 – RiminiWellness (Rimini Expo Centre, 28th May – 31st May), Italian Exhibition Group’s fitness, trend, sport, wellness and healthy eating show, will have the following layout:
Active (orange) will be the beating heart of the event: the area that groups together the most innovative trends in the world of training, enlivened by internationally famous trainers alternating on the various activity stages. This area will also include Italian Showdown, a regular event on the competitive fitness scene. Now at its tenth edition, it is the competition of reference for the CrossFit® world which, for the first time, will be featuring Doubles, a contest for couples of same or mixed gender athletes.
Fitness (purple) marks the exhibition area for brands specialising in equipment, training machinery, accessories, fitness services, sports facilities and cutting-edge technologies. A full selection of digital services and innovative start-ups to integrate with the sector’s most recent developments will complete the offer.
Health (petrol blue) will be one of the 2026 edition’s main areas, strengthening the dialogue between sport, science and higher education. The area will spotlight sports medicine, physiotherapy, advanced rehabilitation and new technologies for recovery and performance with the participation of sector professionals, companies and reference communities. Ample space will also be given to nutraceuticals, longevity and prevention with a programme of talks, summits and workshops for physiotherapists, osteopaths, sports doctors and motor science professionals. Prominent events will include the Movement & Therapy Summit on the new frontiers of functional evaluation and performance, the Velocity Based Training Summit and conferences in the new NutriLab area that will focus on nutrition, integration and healthy aging. Also new for 2026 is the Beauty Area with the Beauty House, a hub for skincare, cosmeceuticals and self-care, where the worlds of beauty and sport will meet through experiences, talks and specialist consultancy. A multidisciplinary ecosystem that confirms RiminiWellness's growing attention to training, health and scientific research integration.
Wellness (light blue) will be the area totally dedicated to wellness, where immersive experiences, holistic disciplines and personal care meet in a context designed to favour balance between body and mind. The area will host companies, services and the latest ideas for a wellness lifestyle and exhibition moments will alternate with practical and interactive activities open to the public. Yoga, Pilates, mindfulness and holistic practices will play leading roles in classes, experiences and immersive sessions, such as those in the Holistic Wellbeing Area and Yoga On Stage, with special areas for continuous practice throughout the event.
Foodwell (green) will be extending its role at the show by becoming an area for functional nutrition, longevity and a wellness lifestyle. From protein products to functional drinks, sports nutrition, plant-based cuisine and free-from proposals, the area will unite taste, performance and innovation through experiences, tastings and training sessions. Great attention will be paid to the relationship between nutrition and healthy aging with talks and meetings on metabolic health, performance and functional cuisine applied to sport and wellness.
Steel (red) will be a 13,000 square meter area for functional and strength training and will include live events, athletic performances and the most important sports integration brands. The area will also house the best equipment for weight lifting and muscle mass development.
Lastly, halls B7, B8 – D7, D8 will host HYROX (yellow), the international running and functional workout format that continues to conquer the global fitness scene. After its great success at past editions, HYROX will be back at RiminiWellness from 28th to 31st May 2026 with one of the most eagerly-awaited stages of the world circuit, attracting thousands of athletes and enthusiasts from all over Europe. Singles, Doubles, Relay and Adaptive categories will be competing, confirming the inclusive and competitive essence of the event. Rimini also marks a key stage in the qualification path towards the HYROX World Championships, transforming the Expo Centre into a high-intensity arena for performance, resistance and the international fitness community.
ABOUT RIMINIWELLNESS 2026
Dates: 28/31 May 2026; event: international trade show; organisation: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20th; entry: public and trade; info: www.riminiwellness.com
PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | press office assistant: Julia Andreatta media@iegexpo.it
MEDIA AGENCY RIMINIWELLNESS 2026
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it
This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.