Andrea Guizzardi

Professor of Economic and Business Statistics at the University of Bologna. He has published studies on modelling and forecasting in the tourism and financial sectors. He has worked on both the measurement of satisfaction and perceived value by tourists, and the measurement of the competitiveness of businesses and tourist destinations, including through the digital traces left by consumers and companies online. Further research interests include dynamic pricing algorithms, the measurement of the sustainability of corporate business travel, and financial trading strategies. He is currently President of the Clust-ER Turismo of the Emilia Romagna Region. Since 2009, he has directed a continuing education programme (at the University of Bologna) aimed at corporate mobility and travel managers. In 2001, he founded the Italian Observatory on Business Travel, which he currently co-directs together with the directors of the Observatory on Digital Tourism (PoliMi). From 2021 to 2024, he directed the Centre for Advanced Studies in Tourism (CAST-UniBo).