Jörg Fockenberg

Jörg Fockenberg is VP of Strategy, Expansion & Franchise at RSG Group, one of the world's largest fitness operators with 900+ locations and 4.5 million members across 30+ countries. He oversees international development for global brands including McFIT, JOHN REED, and Gold's Gym, leading franchise development, strategic partnerships, and M&A initiatives. With extensive experience in strategic consulting and brand expansion, Jörg pioneered RSG's pragmatic approach to fitness ecosystem development, recently launching McFIT's first international franchise program and achieving remarkable member engagement through selective technology integration and social space design.