Beauty House

Today it is no longer just aesthetics: it is energy, movement, balance, well-being. It is the way we feel after a workout, in front of the mirror and in everyday life.

This is how the Beauty House of RiminiWellness was born: an immersive space dedicated to those who live wellness at 360°, where beauty, performance and self-care come together in a single experience.

Because beauty is part of the active lifestyle.

Protection & Glow
Training, sun, stress and external agents put the skin to the test every day. The new beauty routine supports those who are active with treatments and products designed to protect, moisturise and regenerate skin and hair.

Empowerment & Style
Sport inspires new icons of style, strength and authenticity. Beauty becomes an ally for feeling good, expressing one's energy and living every moment — from workout to aperitif — with confidence and personality.

Well-being & Performance
Self-care goes beyond aesthetics: aromatherapy, muscle recovery, skincare and longevity are all part of a new concept of complete well-being, inside and out.

An experiential hub dedicated to the Beauty & Wellness world
The Beauty House is an exclusive environment designed to bring the brand to life in an authentic and engaging way, through dedicated stations, networking moments and interactive activities.

What can you experience at the Beauty House?

• Skin Care & Hair Beauty
  Facial and hair experiences, personalised consultations, demos and product testing to discover innovative treatments and rituals. Among the various events, Demetra Rimini will present a session focused on essential and functional skincare based on pure snail secretion filtrate.
• Health & Beauty Talks
  Meetings with doctors, professionals, and experts in wellness, beauty, and longevity to explore the latest self-care trends through talks, discussions, and content focused on women’s health, self-care routines, intimate well-being, yoga, breathing, and longevity beauty, with an integrated approach to female longevity. Among the highlights, Francesca Pietra, editor-in-chief of Starbene magazine, will interview Nathalia De Sousa Santos to explore how the practice of asanas can bring us closer to a deeper and more authentic concept of beauty, while Simona Oberhammer will present her new book, a step-by-step guide to training, toning, and relaxing the pelvic floor muscles.
• Beauty Experience Area
  A dynamic space to discover brands and new products, receive tailored advice, try out products and enjoy engaging experiences.
• Workshop & Live Session
  Seminars, demonstrations and educational moments dedicated to those who wish to discover new habits and secrets for a healthy, mindful and high-performing lifestyle.

Who is it aimed at?
Industry professionals, beauty advisors, influencers, media, wellness enthusiasts and anyone who wishes to discover the new language of contemporary beauty.

The Beauty House is the place where beauty meets movement, health meets style and well-being becomes experience.