RIMINIWELLNESS 2026: FOODWELL, NUTRITION BECOMES EXPERIENCE, PERFORMANCE AND WELLNESS CULTURE

• Foodwell 2026 focuses on functional nutrition, protein foods and healthy aging as new drivers of wellness
• Showcooking, talks, tastings and insights explain the link between cooking, performance and wellness
• Communities, creators and brands transform Foodwell into an immersive experience for new healthy lifestyles.

Rimini, 28-31 May 2026 – At RiminiWellness 2026, organised by Italian Exhibition Group from 28^th to 31^st May, the food panorama is evolving from a simple nutritional choice to a strategic lever for performance, wellness and longevity. This edition of Foodwell, the functional nutrition and healthy food area, will therefore be even more packed with content in response to nutrition’s increasingly central role in the contemporary wellness ecosystem. Designed as an area where training, business, entertainment and community can meet, it outlines the evolution of the relationship between food, health and movement through show cooking, tastings, talks, live experiences and participatory activities involving the public, professionals, creators and the sector’s top brands.

FROM CUISINE TO PERFORMANCE: THE ALMA PROJECT

One of the key players at the 2026 edition will be ALMA - The International School of Italian Cuisine, which will be presenting Culinary Wellness Solutions, a new division dedicated to integrating haute cuisine, sport and healthy aging. The project was created to explore the role of cooking as a concrete tool for wellness and quality of life enhancement by bringing together skills from different worlds: from sports nutrition to athletic training, catering and health coaching. Leading the discussion will be Nina Gigante, journalist and integrative health coach, wellness chef Filippo Tawil, Costanza Gavioli, Head of Nutrition at Parma Calcio, Andrea Galvani from Technogym's technical-scientific department and nutritionist, Francesca Giopp. A path that interprets food as an increasingly central element in new models of wellness, hospitality and lifestyle, where functional nutrition, prevention and longevity become an integral part of the contemporary wellness experience.

FUNCTIONAL NUTRITION, HIGH PROTEIN AND NEW CONSUMPTION

Foodwell reports on a rapidly changing market, where protein, functional food and wellness products are redefining consumption habits and business models. High protein products, functional formulations and proposals related to healthy aging, with ever greater attention to performance, recovery and metabolic well-being, are, in fact, a growing presence in this area. This scientific approach will also be explored in depth in the talk by Ambassador Laura Crugnola on the ten pillars of Healthy Aging with a focus on the relationship between conscious nutrition, physical strength and metabolic health. According to the main international research companies, the global functional food market will reach 672 billion dollars by 2034 (Precedence Research), while the food supplements sector will exceed 431 billion dollars by 2033 (Grand View Research). The protein and functional drinks and plant-based ingredients segments are also growing, confirming the central importance of wellness nutrition in new global consumption dynamics.

THE BIG BRANDS AND KEY FOOD COMMUNITIES

Alongside training, the main players in the food & wellness sector will also be more greatly represented. Strapasta Active by Pasta Garofalo and the new De Cecco High Protein Arena, directed by Davide Campagna, creator and founder of “Cotto al Dente”, will be making their debut at RiminiWellness. The programme will culminate with Tribù Reunion, an event for the fitness community which will involve Evolution Burn System, STRONG Nation®, Tiziana Fitness Style, Anthony Pazzaglini and Maximilian Arcidiaco in sessions and shared experiences between training, energy and nutrition. Barilla will also be back with Protein Plus and new activities devised for the public, while the Amadori Group, official Food Partner of RiminiWellness 2026, will enliven Hall B5 with four days of tastings, games, gadgets, meet & greets and focuses on its range of protein foods for athletes and wellness lovers. The Amadori - The Italian Protein Group” will welcome visitors in a 64m² island area inspired by the claim “Proteine buone per tuttƏ” (Good protein for everyone) and the four colours of the Group’s protein offer. The stand will be hosting 5 “Amadori Games”, a large, dynamic ledwall with immersive content and insights into the most recent communication projects, including “Amadori Protein Talk”, the  vodcast that resulted from a partnership with Lega Basket Serie A.

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WELLNESS BECOMES A POP AND PARTICIPATORY LANGUAGE

Foodwell also confirms how wellness is becoming an increasingly cultural, social and participatory phenomenon. Creators, ambassadors and communities will be the main characters of a story that combines food education, entertainment and conscious consumption. Guests will include Giuseppe Healthy, the 2FoodFitLovers, Mocho, Andrea Presti and the FunnyVeg community, who will bring live shows, cooking experiences and formats on the relationship between nutrition, energy and performance to the show. The growing attention towards plant-based and free-from products will also be featured in the thirteenth edition of the World Gluten Free Beer Awards, created by Alfonso Del Forno together with Unionbirrai, confirming how food inclusiveness and sensorial innovation are now an integral part of the contemporary wellness lifestyle.

ABOUT RIMINIWELLNESS 2026

Dates: 28/31 May 2026; event: international trade show; organization: Italian Exhibition Group S.p.A.; frequency: annual; edition: 20^th; entry: public and trade; info: www.riminiwellness.com           

PRESS CONTACT ITALIAN EXHIBITION GROUP
head of corporate communication & media relation: Elisabetta Vitali
press office manager: Marco Forcellini, Pier Francesco Bellini | press office coordinator: Luca Paganin | press office specialist: Mirko Malgieri; Nicoletta Evangelisti | press office assistant: Julia Andreatta media@iegexpo.it

MEDIA AGENCY RIMINIWELLNESS 2026

Naper Multimedia| Zoe Perna | T. +39 02 97699600 | zoe.perna@napermultimedia.it | staff@napermultimedia.it
 

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.