Luca Fumagalli

I chose to work in the world of franchising way back in the 1980s, utterly captivated by this distribution model.

Mine is a boundless passion, born from the awareness of the value this sophisticated marketing tool can generate—when used correctly.

Over time, I have had the opportunity to experience franchising from every angle and application: as a Franchisor, Master Licensee, Franchisee, Journalist, and Specialized Consultant.

I believe I have dedicated myself more than anyone else in Italy to franchising, particularly in the service and food sectors. I am confident in my ability to offer significant added value in concept creation, training, network development both in Italy and internationally, and in the monitoring and support of affiliated units.

Through AFFILYA and its network, I can offer those looking to invest in franchising valid and certified projects, along with a one-of-a-kind pathway of training, information, and evaluation in Italy.

I love franchising for the collaboration it fosters among entrepreneurs, the peer-to-peer relationships it enables, and its win-win mindset that gets everyone rowing in the same direction.

I believe franchising can be used ethically to build a better economy and a better society.

In my own small way, I have worked—and will always work—towards this goal with absolute and passionate dedication.