Massimo Baggi has been leading the marketing of Gruppo Selex since 2021, coordinating the communication of the brands and own-label products, as well as CRM, loyalty, retail media and digital transformation activities. In this role, he promoted 'Tutti in Campo', a project that connects sport, territories and communities, strengthening the bond between brands and people. With solid experience in large-scale retail and communication, he promotes an integrated approach that combines data, creativity and technology, contributing to the evolution of retail in an ever-changing landscape.
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